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From the Desk of the Executive Director

Ken Phillips is co-founder and Executive Director of Independent Contractors of Australia. He is a published authority on independent contractor issues and directs research on related commercial and trade practices issues. Through his numerous articles in newspapers and think-tank and academic journals, Ken is known for approaching issues from outside normal perspectives and is frequently sought out for media comment.

Desperate solutions for a broken union brand

Tuesday, December 18, 2012

Australian unions are on the attack against self-employed people and it's all because unions are under pressure. Their attack has unfolded as part of a brand defence campaign.

From a marketing perspective the trade union brand has taken a beating in the last year or so. The misuse of member funds in the Health Services Union kicked off the issue. The New South Wales Independent Commission Against Corruption is exposing allegations of senior Labor/union operatives playing lead roles in corruption. It's anticipated that a lot more will be exposed.  More...



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